A gathering of good friends. A wonderful Holiday Tradition.
For some reason, I take great delight in creating an atmosphere of wonder and joy. So, I was excited to learn that, this year, my husband wanted to revive our holiday party. Of course, it did not matter that I had just completed a major photo shoot for my pre-Spring pieces, or would be making a mad-dash to Miami to see my parents and sister while also attending the luscious Art Basel | Miami Beach Art Fair…or, for that matter, have a series of meetings in Manhattan two days prior to the party, related to the marketing and selling of my still nascent business throughput – this was going to be fun!
- Finally satisfied that I had completed the vestibule interior, I took a moment to enjoy the sensory pleasures of it all.
Leading Up To the Event: The photo shoot was set for November 12th. This was great as we could get a new look for our website up by Thanksgiving in the hopes of great Black Friday sell-through. As this was now our fifth or so shoot, we were getting more efficient. Just after the shoot, we pulled the top 125 photos. From those, we ultimately decided upon 32 that make up most of what you see on our website sales and lookbook pages. We also added a new element, a SALE page, to liquidate our discontinued colors and styles.
We were able to narrow down the final shots to 125 before I left the photo studio. The following morning, I was tasked to choose the final 32.
On retailing: We opened a few additional Forum Stores – wonderful. Our solid sell-through at stores like Mario’s has enabled us to reach out to these shops including new-bee Kilgore Trout and others. Northwest giant, Nordstrom, is having us look into working with Via C for our collection as our product gets lost in their coat department. Fingers crossed that we’ll be able to reignite this relationship and bring the same branding and marketing to bear on the smaller, store within the store, that is Via C…
Wonderful to land a new Retailer. This tony shop is located in Cleveland, Ohio – wonderful!
On Fun & Frolic: Heading toward my take-off days to Miami and then New York City, I opted to spend a bit of time with a few girlfriends at Tiffany’s & Co. reception for none other than Cameron Silver. The celebration was a book launch for Decades: A Century Of Fashion, a collection of essays that document the last 100 years of trends, personalities, icons and moments in the industry. Below I am pictured with Chidem Cherrier, Heather Baker, the man himself and Betty Tong – heaven!
Per Gwen: Cameron Silver is a God in LA, runs the Decades vintage store and has written a fabulous book on Fashion.”
Final Decisions & Sketching: The following day, I was back down to work finishing up a few presentation books for the trip when I realized that I just could not go to Miami. Quickly, I altered my flights, then hunkered down to get work done at the office.
Coloring in black and white representations of my Fall 2013 Women’s Wear – thank God for my Chihuly colored pencils!
Filling Up: These few days with my family were superb. Nothing quite like being tethered to the earth and reminded just how un-cool you really are by your soon to be 15-year old son or, for that matter, just how much he loves you when he snuggles up next to you while watching a family movie together. The duality of it all… Anyway, Elyse and I got down to brass tacks with decorating. Her specialty: the greens!
Working the greens…
Transcontinental: Sunday morning, I was off at the crack of dawn for New York. Somewhat rested but mostly loved-up in that very special way that only three children, two bull mastiffs and one husband can – off I went. Business in New York was fast and furious, super productive and hopefully super rewarding. We’ll be working on clarifications and details this coming week. Below, a fun picture in Tribeca as we neared the end of our trip.
With Anne Breza and Kelly Prime just after meeting Jenne Lombardo in person at Milk Studios.
Sell, sell, sell: Then it was home for a super quick trunk show at Mercer – yes, that’s right, hit the ground running — at the University Village.
With Mercer owner, Scott Bonomo, at the University Village Trunk Show – fun!
Final Touches: Then home putting day before touches on the home decor for the party…
Columns covered in greens, Living Room in the distance.
Tenting the patio beyond the Living Room for more space for our guests.
The bench at the east end of the tent.
Some of the in-puts and staging area – our garage!
Our library was transformed into our dance floor!
We moved our our kitchen table and brought in a few of our outdoor chairs and low tables to accompany our raspberry sofa.
Let the Games Begin: Then it was time to welcome guests and let the celebration begin… Nothing quite like mixing different groups of your friends together. Connections made, friendships deepend – fun on the dance floor and more – wonderful!
Love the “mo” of this picture. So much happening in this moment!
Beauties in the tent.
Beauties at the door.
Beauties in front of the Seaton Smith.
Moving Ahead: Wishing one and all the most remarkable holiday as we strive to reconcile and heal from the most difficult of events that unfurled this past Friday in Connecticut.